Casino marketing has undergone major changes over the decades, adapting to new advancements and consumer patterns. In the year 2023, the Bellagio in Las Vegas introduced a specific marketing initiative utilizing data analysis to tailor offers for its visitors. This strategy has supposedly boosted customer fidelity by 25%, demonstrating the success of data-driven tactics in the casino field.
One significant figure in this change is David Schwartz, the previous director of the Center for Gaming Research at UNLV. His insights into the significance of grasping player profiles have