Gamification is transforming the casino industry by enhancing player participation and retention through game-like elements. In 2023, a study by the Gaming Innovation Group highlighted that casinos adopting gamification approaches saw a 30% increase in player engagement. This development is altering how players engage with both online and land-based casinos.
One notable company in this field is Gameloft, known for embedding gamification into multiple gaming environments. Their method includes loyalty schemes that reward players with credits for gameplay, which can be redeemed