Casino loyalty programs have transformed the way players interact with gaming locations, presenting rewards that enhance the overall adventure. In 2023, a report by the American Gaming Association showed that nearly 80% of casino customers engage in some type of loyalty initiative, highlighting their importance in customer commitment.
One notable example is MGM Resorts, which has updated its M life Rewards scheme to offer personalized adventures based on player actions. This program permits members to earn credits for gaming, dining, and leisure, which can be redeemed for vari