The casino field is quickly changing, with marketing tactics increasingly focusing on individualization and digital solutions. In 2023, the Las Vegas Strip saw a major shift as casinos began employing data analysis to tailor promotions to individual player choices. This strategy not only improves customer contentment but also encourages loyalty and repeat visits.
One notable company pioneering this movement is Caesars Entertainment, which has implemented advanced customer consumer management (CRM) solutions to assess player behavior. Their endeavors have led in a more personal