Casino membership programs have transformed substantially over the decades, becoming essential tools for player retention and involvement. These programs reward players for their continued support, offering benefits such as free participation, dining deals, and unique event admission. According to a 2023 report by the American Gaming Association, casinos that utilize effective loyalty programs can see a 25% rise in recurring visits.
One notable figure in the advancement of loyalty programs is Jim Murren, the previous CEO of MGM Resorts International. Under his leadership, MGM