The Evolution of Casino Loyalty Programs

Casino loyalty schemes have substantially progressed over the years, transforming how players engage with gaming venues. At first, these initiatives offered basic rewards such as free dinners or hotel visits. However, as contestation intensified, casinos began to enhance their loyalty benefits to lure and keep customers. According to a 2023 report by the American Gaming Association, nearly 70% of casino visitors engage in some type of loyalty initiative, emphasizing their value in the field.


One significant figure in this development is Jim Murren, the former CEO of MGM Resort

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