Casino allegiance programs have changed the way gamblers connect with gaming establishments, offering rewards that enhance the overall encounter. These programs, which commenced gaining fame in the 1990s, are crafted to encourage regular visits by providing perks such as no-cost play, dining discounts, and special event access. According to a 2023 study by the American Gaming Association, nearly 70% of casino clients engage in some form of loyalty program, highlighting their value in the industry.
One notable figure in the advancement of these programs is Richard Branson, the