Writing your report - 5 mistakes you don't want to make
As a marketer of your business, writing is part of your activities. You may have to write e-mails to clients and prospects, sales letters, postcards and direct mail campaigns. Writing copy that generates direct response is a must in business today.
i look at it this way: i want to make a cabinet, so i buy the nicest saw there is. I can read all the product instructions. Peruse consumer reports. Watch demos. But unless i learn