Casino marketing has evolved considerably over the decades, adjusting to changing consumer patterns and digital advancements. In 2023, a document by the American Gaming Association pointed out that casinos are progressively capitalizing on digital marketing strategies to draw youthful audiences. This shift is essential as younger generations and Gen Z now make up a considerable share of casino visitors.
One prominent figure in this change is Bill Hornbuckle, CEO of MGM Resorts International, who has stressed the value of melding technology into advertising campaigns. You can f