Casino loyalty schemes have changed the way players participate with gaming venues. These programs, designed to reward frequent guests, have evolved significantly over the years. In 2023, the Hard Rock Hotel & Casino in Atlantic City redesigned its loyalty program, presenting tiered incentives that provide increasing benefits based on player engagement.
One key individual in the advancement of these programs is Jim Allen, the CEO of Hard Rock International. His concept for enhancing customer experience through loyalty initiatives has set a new benchmark in the industry. Yo