Live the life of a civil war soldier when you drink your mornin' coffee
It's become fashionable to bash marketing "gurus" nowadays. There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.statistically, when assessing forms of written sales communications, a personalized note to a specific individual - delivered in a hand addressed envelope by us mail - produces the highest response of all direct mailers. It produces the "biggest bang for the buck".
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