Casino promotion has evolved significantly over the decades, modifying to changing customer habits and technological innovations. In 2023, a document by the American Gaming Association noted that casinos are increasingly leveraging digital marketing strategies to attract younger audiences. This change is vital as younger generations now constitute a substantial share of casino visitors.
One prominent figure in this change is Bill Hornbuckle, CEO of MGM Resorts International, who has emphasized the significance of merging technology into marketing efforts. You can find out more