Casino reward programs have transformed considerably over the years, evolving from basic punch tokens to advanced online platforms that record player behavior and preferences. These programs are intended to reward regular guests with multiple perks, including free play, meals, and exclusive admittance to activities. According to a 2023 analysis by the American Gaming Association, nearly 80% of casino customers take part in some type of loyalty scheme, highlighting their importance in customer retention.
One remarkable figure in the casino fidelity sector is Jim Murren, ex CEO