Casino loyalty programs have changed the way players engage with gaming locations. At first designed to compensate frequent guests, these programs have progressed into advanced systems that utilize data metrics to improve player satisfaction. According to a twenty twenty-three report by the American Gaming Association, nearly 80% of casino visitors take part in some variation of loyalty program, emphasizing their importance in customer retention.
One notable figure in the casino loyalty landscape is Jim Murren, ex CEO of MGM Resorts International, who played a key role in mode