Casino loyalty programs have transformed a essential aspect of the gaming industry, intended to recognize players for their loyalty. In 2023, a report by the American Gaming Association disclosed that nearly 70% of casino earnings comes from loyal customers. These programs often consist of tiered rewards, enabling players to earn points based on their gaming engagement, which can be redeemed for various benefits.
One prominent figure in this area is Jim Murren, the former CEO of MGM Resorts International, who has been instrumental in designing novel loyalty programs. You can l