Nobody wants to visit a website that looks like it’s from the ’90s. So while there’s no need to redesign your website every few months, it should look good and reflect your brand. Nothing is worse for visitors than their personal data being susceptible to hackers. That said, if you value ease of use and support, a hosted solution might be a better fit.
Guest posting
If you have a post about hiking tips and you have two backlinks, one from a post about outdoor sports and the other from a post about politics, the former backlink is much more valuable.