Engage your customer - write about benefits
Here's what's on my mind today - the business of writing. It is a well-known fact that anything involving the exchange of money from a buyer to a seller is considered a business transaction. And though some authors insist that they only write for the pure passion and joy it brings, the majority (if not all) hope to someday see their words in print - and collect royalties for book sales.there's nothing wrong with this, of course, but it brings home the point that authors cannot just "write to write".when you write about what you know,