Before crawling a website, search engine crawlers will generally request the robots.txt file from a server. Once you‘ve addressed the three primary goals of a website audit, it’s time to loop in a developer or someone from your IT department for a technical evaluation. You could also hire an outside agency — just be sure to do your homework first.
The first step in our SEO audit checklist is to run an in-depth site scan to gather all website pages and resources like CSS, images, videos, JavaScript, and PDFs. This approach sets the stage for a thorough analysis of your entire site. As you know, Google regularly introduces core updates that can impact your rankings.
Get started with Moz Pro!
Next, click the “Formatting” section to create a layout for your report. One of the standout features SE Ranking’s Website Audit tool offers is its ability to group web assets. Once SE Ranking crawls all the pages (which can take up to 10 minutes), it provides an illustrated overview. If you’d like to share the list of detected issues, like with an SEO team or a client, click the “Export” button in the top-right corner of the page.
How We Boost Your SEO Results and Client Reporting
Or you can use this link to access a 14-day trial on a Semrush Pro subscription. There are a few different tools out there to help you perform a site crawl. Before we move on to the next step, identify which pages on your site drive the most clicks from Google. Do this using the “Performance” report in Google Search Console. Once you’ve gathered all data, compile it into a clear report, prioritizing action items that will have the most impact. Olga Zarr is an SEO consultant at SEOSLY, a technical SEO specialist and an SEO auditor with 13+ years of …
What’s really interesting is how the marketing tone sometimes overshadowed the educational content – a big red flag for Google when it comes to financial advice. It currently ranks 9th for the keyword “how to manage stress”. The Google Search Quality Rater Tool has a detailed evaluation component of the report to get into specific issues that need fixing. The tool evaluates the depth, quality and accuracy of your content. The tool does an initial check to see if your content falls into the YMYL category. The tool is evaluating your content based on Google’s own guidelines.
We’ll talk more about updating and refreshing content later in this post. This type of audit may also include identifying opportunities to optimize for the featured snippet, people also ask section, and passage ranking. If you’re facing a similar issue, I suggest starting with a keyword mapping exercise. Use tools like SEMrush or Ahrefs to identify overlaps and assign unique keywords to each page.
Internal links make it so much easier for a search engine crawler (and people!) to find pages on your site, giving you an SEO boost. If you’re writing a blog post about financial services, and you have a page on your website listing your services, you should definitely be linking to that page. You’re helping your SEO and driving traffic to another page on your site. Except for very small websites, SEO audits are impossible without special tools.
- Customize reports to your heart’s desire – change colors and fonts.
- Gradually progress to higher levels as your site grows and your objectives become more ambitious.
- Dig into user behavior, make the content user-friendly and prioritize the user engagement.
- When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies.
- The goal of auditing your site’s user experience (UX) is to identify friction points and optimize them so users can effortlessly find what they’re looking for.
It’ll also help spot new issues like broken links, slow pages, or dropped rankings. This will ultimately help you improve your strategy by identifying what’s driving results and where BHS Links to focus next. These issues can impact search engine rankings and user engagement.
Add Comment
Only active ALBATROSS Racing Club members can post comments