There are several data points, like top outgoing links and referral traffic sources, you’ll have to pay for. Free SEO tools can offer the same results, but they tend to limit how much data you can pull from them. They’re good for optimizing smaller sites, but if you’re working on a larger website, you might need to upgrade to unlock the tool’s full feature set.
Best SEO Tools for Auditing, Optimizing, & Tracking
The top SEO tools for a small business include Semrush, Google Search Console, Yoast SEO, and ChatGPT. Your free Semrush account gives you access to many of the best free SEO tools. So, you’ll need a free Cloudflare account to get started with the tool. Google also has a Structured Data Markup Helper that helps you implement certain kinds of structured data. Google’s PageSpeed Insights is a free tool that lets you check Core Web Vitals performance on individual webpages. Bing Webmaster Tools is one of the best free SEO tools if you’re focusing on Bing.
What are the top AI SEO tools in 2025?
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Semrush — Best All-around Solution For Businesses
Ranktracker is powerfully fast, beautifully designed, and instantly actionable. The advanced reporting and intuitive dashboard makes BHS Links it the preferred rank tracking tool of thousands of SEO professionals and business owners around the world. As trends come and go, so do the important keywords that your site ranks for. Just because a keyword is hot today doesn’t mean that it will remain so. It also identifies “urgent” problems that you need to fix ASAP, giving you insights that you can take immediate action on.
It can analyze your site’s backlink profile and troubleshoot its indexing issues. You can also use its keyword research tool to discover the keywords searchers use. With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. The Screaming Frog SEO Spider is a leading SEO analytics tool for businesses looking to get an inside look at what’s going on within their site and improve their on-page SEO.
- You’ll also see suggested keyword ideas related to your query – pop a couple into your headings to see what happens to your SEO.
- Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric.
- Additionally, because SE Ranking is a white-label SEO solution, you may create unique SEO reports with branding and customization options.
- Google Search Console gives you a taste of what the most used search engine thinks of your website.
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