Google SEO 2023: Complete SEO Beginner’s Guide

Be especially careful with artificial intelligence (AI) content writing tools. AI content writers can generate articles in minutes, but unedited, this often results in a low-quality article. It will likely have generic content or plagiarized content, all of which can hurt your rankings. Your content should assert to both search engines and visitors that you are a reliable expert on the topics related to your keywords. While meta descriptions don’t have a direct impact on rankings, they should work closely with your title tags. Incorporate the keyword if possible, as well as a clear call-to-action for users.

So, they’re pretty straightforward to create and you don’t have to rely on other third-party websites. This can also help to improve your bounce rate (and by improve we mean lower, but more about this later). While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site. So, if you thought it’s as straightforward as deleting some sections of text, it’s not. Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO. Not only will pages that load faster lower your bounce rate, but Google’s algorithm also uses it as a factor when ranking websites.

The Organic Research tool’s Positions report shows a variety of keyword metrics. And the “URL” column shows which webpage ranks for each corresponding keyword. There are 7 references for the same page in the image but for different keywords. Probably the reason you didn’t have a post like this to reference 7 or 8 years ago is because Long Tail Pro didn’t exist back then! Imagine trying to write this post and give examples like you did, but using manual keyword research methods and analysis. You might have never written the post because it would be too long.

With a little bit of hard work and determination, you can make SEO work its magic and take your website to the next level. Good content and keywords are key, but your website also needs a strong technical foundation. In essence, technical SEO ensures that search engines can effortlessly locate and comprehend your website’s structure and content. No, you can’t pay Google to rank higher in organic search results.

Google Wants Good Independent Sites To Rank

Search faces a similar challenge, because the internet includes huge amounts of spam that, if not dealt with, would prevent us from showing the most helpful and relevant results. We employ a range of spam detection systems, including SpamBrain, to deal with content and behaviors that violate our spam policies. These systems are constantly updated to keep up with the latest ways that the spam threat evolves. Our ranking systems are designed to work on the page level, using a variety of signals and BHS Links systems to understand how to rank individual pages. Site-wide signals and classifiers are also used and contribute to our understanding of pages. Results don’t always come immediately—but if you trust the process and consistently try to improve your SEO, you should see incremental results in time.

• It keeps all your images in one place, giving you unlimited access to creative assets you can organize and use.
• Common issues include large image files, unoptimized code, too many redirects, lack of browser caching, and render-blocking JavaScript.
• With Long Tail Pro, I can quickly see that the top 10 sites in Google for business ideas are quite authoritative.
• Ever had the experience of scrolling through a long spreadsheet in Google Sheets, only to lose track of which data belongs where?
• When you type a keyword into Ubersuggest, you can see similar keywords, how many people search for that keyword per month, and how much competition there is.
• When talking about search, we use the term “organic” to refer to search results that are unpaid.

Quick Selection Action Guide

Every page gets rated according to Google’s opinion of its authority and usefulness to the end user. Then, using an algorithm with over 210 known factors, Google orders them on a search result page. Just as you can use Google Keyword Planner to find keywords, you can use Google Analytics, along with position check tools for Google to measure their effect on your website. When you set up your site with Analytics, you can track user traffic on your content pages to see how effective they are. Go through some articles there and take a look at what your competitors are doing. Make sure you do all the good stuff they’re doing but do it even better.

Create Scannable, High-Quality Content

If you have a local business, like a store or a service in a specific area, you need to focus on local SEO. This helps people in your area find you when they search for what you offer. By making your site easy and fun to use, you’ll make both Google and your visitors happy.