How to Do a Website Audit to Improve SEO and UX in 10 Steps

Before we mention anything else, it’s necessary to emphasize that every article needs to be well-structured, with the end user in mind. This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content. Without a good copy, you shouldn’t even try optimizing your website. It also provides you suggestions on how to improve your overall website’s score so you can achieve higher rankings in search results.

ScreamingFrog is best known for its use as an SEO website crawler. It mimics the actions of Google spiders, crawling and analyzing your website so we can better understand it from a technical perspective. Moz has many SEO tools that we use to analyze your website and its SEO standing. With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition. Ahrefs was created as an “all-in-one SEO toolset,” and it certainly lives up to that idea. SEO audit cost for sites with 10,001 to 100,000 indexed pages.

Both SEO and programmatic SEO drive organic traffic to your website, but they achieve this in very different ways. While SEO can take months to build up, PPC campaigns can start driving traffic within minutes of launching. Across reports and the Embed tool you can customize Fonts, Colors, Display Layouts, Content, Checks and Sections, Report Text, Email Content. Our PDF reports run fast – the majority of pages can be fully audited, with PDF generated within 20 seconds. We look at a range of important factors that matter not just for SEO but for Usability and Accessibility.

The benefit of using WebSite Auditor to audit Core Web Vitals is that you perform a bulk check for all the pages at a time. You receive up-to-date data from Google, relevant to the moment. If you see affected pages, follow the recommendations on the right to improve your website performance. If duplicates are detected, you need to go through those pages and rewrite titles and descriptions.

Assess website content.

Consistently analyzing data helps you to make informed decisions to improve your SEO strategy over time. Backlinks are links from an external website linking to your website. Backlinks are one of the most important ranking factors in SEO.

Add Competitors

These elements also present problems from a usability perspective. Visitors are often looking for a very specific piece of information when visiting your site. If they have to sit through a 10-second visual introduction before they can find your hours of operation, you’re going to have a pretty frustrated visitor on your hands. Are response code errors popping up all over your website where there shouldn’t be any?

Header Tags (H

• Unlock lifetime access to our battle-tested SEO resources, including real-world audits, expert courses, and exclusive tools.
• Easier reporting tool that enables us to brand and generate reports with actionable insights for our clients.
• Make sure the colors match your branding and are easy to read.
• If it takes longer, you might need to optimize your server, use a content delivery network, or optimize your images and file formats.
• Our backlink audit and SEO site search analysis is conducted with our own site audit tool as well as numerous third-party SEO tools.

When you conduct your SEO audit for 2025, check that your site is mobile-friendly. This means that mobile-friendly sites rank higher in search results. So for WebFX, branded keywords would be something like “WebFX SEO services.” Once you have the results for your company, look at what pages are included in the results. An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg. Similarly, other long-tail keywords help you drive more qualified leads that are looking for your business. Just plug in your domain, go to the Best by links report, and add a “404 not SEO Anomaly found” filter.