Casino loyalty initiatives have transformed substantially over the years, developing from straightforward punch cards to complex digital networks that boost player engagement. These schemes are crafted to incentivize repeated visitors with various perks, including free play, food, and restricted access to functions. According to a 2023 research by the American Gaming Association, nearly 70% of casino patrons take part in loyalty schemes, emphasizing their importance in customer retention.
One significant figure in the casino loyalty arena is Jim Murren, former CEO of MGM Resor